"I was once asked why I don't participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I'll be there."
- Mother Theresa (1910-1997)
The Brief:
Vittel wants young people to be more aware of the good things water does for your mind and body so that they will drink more.
Click VIEW IN FULLSCREEN to see the presentation:
Insight:
If there is one place where young people could take advantage of drinking some water, it’s when they are drinking alcohol. People want to enjoy alcohol and have a good time, but nobody wants to get tired or sick because of it.
The Solution:
Let’s give them a tool so that they can stay hydrated and enjoy alcohol at the same time. Vittel STATUS is the solution. It’s a bracelet that tells you when you are starting to get dehydrated. This gives you the opportunity to drink some water and stay fresh for the rest of the night as well as the morning after.
